El Pollo Loco

El Pollo Loco

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El Pollo Loco "Abuela Yoga"

00:20

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El Pollo Loco "Abuela Shots"

00:16

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El Pollo Loco "Abuela Ball"

00:20

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El Pollo Loco "Abuela Dance"

00:17

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El Pollo Loco was seeking to connect with the TikTok generation. What better way than an actual Abuela (grandmother) to accomplish that. This campaign was extremely popular last year with some reaching over one million views per video.

Press coverage here.

Role: Creative Director/Copywriter

Creative Director/Art Director: Lily Kim

Agency: Edilble

Client: El Pollo Loco

Year: 2022